Home»Archive for June, 2009

Web Analytics Tools Should Measure Social Media

Jun 19th, 2009 Comments Off
refresh_analytics_screenshotAlbert Gouyet, VP of Marketing, Quantivo, writes in Direct Marketing News, “Most Web analytics tools today were designed for Web 1.0 — a world where visitor behavior did not change in a flash.  As such, they rely on inflexible segmentation definitions, predictive models that take long to build and roll out and narrow analytics capabilities that fail to provide in-depth insight into behaviors.  In the modern Web, to get reaction time within the window of opportunity dictated by these fast-paced changes, a new approach is required. The solution starts with recognizing that behavioral analysis is fundamentally different from standard Web analytics.”

In-House Analytics Skills: Not a Luxury

Jun 19th, 2009 Comments Off

According to the Serengeti Agency, for digital marketers, analytics is like breathing.  Nothing else in the body functions in the absence of breathing.   No matter how hard you try, breathing cannot be outsourced.   This is true regardless of whether digital marketing is accomplished by an in-house team or outsourced to an agency.

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Do Social Media Marketers Dream Of Monitoring Tools?

Jun 19th, 2009 Comments Off

704dreamAnna Banks at Organic offers an informative post on social media monitoring tools. Her dream list of features includes:

1. Easy self-service set up of topics and queries.
2. Efficient filtering of topics.
3. Delivery of results in real-time.
4. Sentiment analysis.
5. Trending Data.
6. Comparison to competitive information.
7. Identification of conversation “themes” around a topic.
8. Identification of Influencers or “influential posts.”
9. Demographic Information.
10. Respond to and track engagement.

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