Charlene Li from the Altimeter group has published a view into the benefits and correlations of social media and brand value, along with business margins.
“There exist thousands of social media channels, each with a slightly different value proposition. It is therefore a daunting task to figure how to objectively evaluate various marketing efforts across all social mediums. The Wetpaint/Altimeter Group ENGAGEMENTdb Report introduces a single criterion: engagement.”
Download here.
