The power of social media is undeniable. The major challenge entrepreneurs are faced is with answering the question: what constitutes effective social media use? It’s easy to assume that the attention invested doesn’t have a tangible on the bottom line. While social media doesn’t necessarily generate revenue, it does link people together. You can get yourself, your product, and your message out there and connect with other like minded business people and potential customers. This is the true power of social media. Building connections. When it comes down to it, that’s what good business is about: how well you connect with people. Ethan Bloch of Flowtown.com recently created an info graphic showing how effective businesses, in this case the Fortune 100, use social media to connect to the world:
Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they were using social platforms including: Blogs, Facebook, Twitter and YouTube. We have complied a graphic illustrating the most interesting of their findings:
