How Social Media Changed Comcast

admin — Thu, 08 Apr 2010 20:36:38 +0000

Brian L. Roberts, chairman and CEO of Comcast discusses how its use of social media, especially twitter, changed its culture as a company.

Web Analytics Tools Should Measure Social Media

Shambhu Vineberg — Fri, 19 Jun 2009 23:14:24 +0000

Albert Gouyet, VP of Marketing, Quantivo, writes in Direct Marketing News, “Most Web analytics tools today were designed for Web 1.0 — a world where visitor behavior did not change in a flash. As such, they rely on inflexible segmentation definitions, predictive models that take long to build and roll out and narrow analytics capabilities that fail to provide in-depth insight into behaviors. In the modern Web, to get reaction time within the window of opportunity dictated by these fast-paced changes, a new approach is required. The solution starts with recognizing that behavioral analysis is fundamentally different from standard Web analytics.”

Social Media Monitoring & Analytics » Digital Media Firms

How Social Media Changed Comcast

Web Analytics Tools Should Measure Social Media