What are the top five largest countries in the world by population? USA? Indonesia? China? India? Facebook?!? According to CEO Mark Zuckerberg, Facebook has acquired over 200 million users who are updating their online status, posting news, and connecting with friends and brands of interest. You’d think that every industry would be tripping over themselves to harness the opportunities offered by Facebook, Twitter and other social media communities. Yet, acccording to JD Rucker, the auto industry seems slow to cash in.
By maintaining a social media presence car manufacturers could interact with potential buyers before they head down to the auto showroom. They could use search.twitter.com to find folks who tweeted about going car shopping or someone who tweeted about their car breaking down and offer to solve their problem by offering a new car alternative.
Sears uses this tactic with appliances. Recently my cousin’s dishwasher broke. A Sears repairman came to fix it. Later that same day, the dishwasher broke again. After tweeting about it, she discovered a message from someone at Sears who was embarrassed by the repairman and offered to solve her problem by giving her a new dishwasher for free! That is a terrific example of how brands are using Twitter to maintain customer satisfaction. Imagine the possibilities for auto industry!
Implementation strategies for social media use in both car sales and manufacturing can be found in JD Rucker’s post in FastCompany.com’s blog: Why Going Social Can Make or Break the Automotive Industry. In it he explores the potential for dealer and manufacturer impact on client relations using social media.