Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn

admin — Thu, 30 Jul 2009 00:46:15 +0000

From a terrific post on public relations campaign measurement by Don Bartholomew, Principal of Acumentics Research, a social media and public relations research and measurement consultancy.

“Public relations measurement is at a crossroads. Old techniques are no longer sufficient.

Old metrics are no longer applicable. Old thinking must be replaced by new.

The need for accountability,and to prove the value of PR and social media programs,

has never been greater.

As we look to the next year, here are five things to forget and five things to learn about

public relations measurement in 2010.”

In-House Analytics Skills: Not a Luxury

Shambhu Vineberg — Fri, 19 Jun 2009 23:08:09 +0000

According to the Serengeti Agency, for digital marketers, analytics is like breathing. Nothing else in the body functions in the absence of breathing. No matter how hard you try, breathing cannot be outsourced. This is true regardless of whether digital marketing is accomplished by an in-house team or outsourced to an agency.

Social Media Monitoring & Analytics » PR Firms

Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn

In-House Analytics Skills: Not a Luxury