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71 Percent Say They Can't Live Without Facebook

Jul 22nd, 2009 Comments Off

whisperFrom MEDIAPOST: Could you survive without your social networks? Perhaps underestimating their own ability to adapt — or pick up a telephone — just 29% of Facebook and LinkedIn users say they could “probably do without” the popular networks, according to a new study by Anderson Analytics.

Apparently a somewhat less vital recourse, 35% of the 5,000 U.S. social media users surveyed in May said they could do without MySpace, while a more modest 43% thought life still worth living without Twitter.

Under 35, people rely on social networks for “fun” and contacting friends, while older consumers increasingly view them as indispensable for staying in touch with family and close friends.

Correspondingly, the majority — 75% — said Facebook was their most valuable network, followed by 65% who cited MySpace. Only 30% said the business centric LinkedIn was their most valuable network, followed by the 12% who gave it up to Twitter.

New Twitter Stats

Jul 8th, 2009 Comments Off

tf-tweetstatsSysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:

  • 72.5% of all users joining during the first five months of 2009.
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
  • 5% of Twitter users account for 75% of all activity
  • New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
  • More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
  • There are more women on Twitter (53%) than men (47%)
  • Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

“We wanted to take an extensive snapshot of Twitter that goes far beyond anything done to document Twitter’s use, growth and demographics,” said Nick Koudas, Sysomos’ co-founder and chief executive. “While Twitter’s growth has been well documented, we wanted to put the spotlight on how people use Twitter, as well as identify many of the key trends in their backgrounds, demographics and activity. Our study, based on the most comprehensive dataset of Twitter users, provides a wealth of information for anyone interested in getting in-depth details about Twitter.”

8 Twitter Analytics Tools

Jul 1st, 2009 Comments Off

twitter-tools1Here are 8 Twitter analytics tools suggested by Social Media Today:

1. Twitalyzer: a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.

2. MicroPlaza: a way to discover relevant and interesting items from the people we follow on Twitter. MicroPlaza delivers the filtered links from our Twitter timelines. It’s a discovery engine and a personal newswire.

3. Twist: a way to see trends of keywords or product names, based what Twitter users are tweeting about. See frequency of a keyword or product name being mentioned over a period a week or a month and display them on a graph.

4. Twitturly:  tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Each time someone tweets a URL to their followers on Twitter, Twitturly takes note of it and applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100.

5. TweetStats: shows tweeting behavior of Twitter users. It consolidates and collates Twitter activity data and present them in colorful graphs.

6. TwitterFriends: explore the hidden network of Twitter contacts that are really relevant for you, see who among your Twitter friends are online at any moment, read stats about your own Twitter account and identify the Twitterers posting the most links.

7. Quickrate / Thummit: harvests the rich content of the Twittersphere to synthesize opinions on hot topics of the day (recent movies, buzzing memes).

8. TweetEffect: enter your twitter name and analyze your 200 latest updates and flag those up that made people follow or leave you.

Web Analytics Tools Should Measure Social Media

Jun 19th, 2009 Comments Off
refresh_analytics_screenshotAlbert Gouyet, VP of Marketing, Quantivo, writes in Direct Marketing News, “Most Web analytics tools today were designed for Web 1.0 — a world where visitor behavior did not change in a flash.  As such, they rely on inflexible segmentation definitions, predictive models that take long to build and roll out and narrow analytics capabilities that fail to provide in-depth insight into behaviors.  In the modern Web, to get reaction time within the window of opportunity dictated by these fast-paced changes, a new approach is required. The solution starts with recognizing that behavioral analysis is fundamentally different from standard Web analytics.”

In-House Analytics Skills: Not a Luxury

Jun 19th, 2009 Comments Off

According to the Serengeti Agency, for digital marketers, analytics is like breathing.  Nothing else in the body functions in the absence of breathing.   No matter how hard you try, breathing cannot be outsourced.   This is true regardless of whether digital marketing is accomplished by an in-house team or outsourced to an agency.

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