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Infographic: How Mobile Phones are Changing Social Media

admin — Fri, 02 Apr 2010 00:51:59 +0000

More great work from Flowtown.com, this an info-graphic depicting how mobile phones are adding to social media use. What’s most interesting to me is that the largest demographic accessing social media are individual from 25-34, or career aged people. Entrepreneurs have seemed to adopt social media more enthusiastically than any other group, and this info seems to support that.

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Social Media Measurement Lags Adoption

admin — Tue, 22 Sep 2009 15:39:09 +0000

From eMarketer:

ROI metrics neglected by most

The vast majority of professionals worldwide are using social technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education.

Fully 86% of respondents to the survey of professionals from a variety of industries said they had adopted social technologies. Most said they were using the tools for marketing (57%), followed by internal collaboration (39%). Almost three in 10 respondents reported using social technologies for customer service and support.

It was more common for professionals to report devoting employees, either full- or part-time, to working on social media initiatives (57% of respondents) than it was to commit budget dollars for social media (40%).

The top way for professionals to implement social applications was integrated within their Website or another site, mentioned by 61% of respondents. Standalone community sites and third-party widgets were popular among 40% and 39% of professionals, respectively.

Do Social Media Marketers Dream Of Monitoring Tools?

Shambhu Vineberg — Fri, 19 Jun 2009 23:00:32 +0000

Anna Banks at Organic offers an informative post on social media monitoring tools. Her dream list of features includes:

1. Easy self-service set up of topics and queries.
2. Efficient filtering of topics.
3. Delivery of results in real-time.
4. Sentiment analysis.
5. Trending Data.
6. Comparison to competitive information.
7. Identification of conversation “themes” around a topic.
8. Identification of Influencers or “influential posts.”
9. Demographic Information.
10. Respond to and track engagement.