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	<title>Social Media Monitoring &#38; Analytics</title>
	<link>http://www.smanalyticsblog.com</link>
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		<title>Fortune 100 Social Media Practices</title>
		<description><![CDATA[The power of social media is undeniable.  The major challenge entrepreneurs are faced is with answering the question: what constitutes effective social media use?  It&#8217;s easy to assume that the attention invested doesn&#8217;t have a tangible on the bottom line.  While social media doesn&#8217;t necessarily generate revenue, it does link people together.  You can get [...]]]></description>
		<link>http://www.smanalyticsblog.com/2010/03/fortune-100-social-media-practices/</link>
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		<title>Social Media for Good: Earthquake Person Finder</title>
		<description><![CDATA[Google has recently launched a social networking utility to bring together victims of the Chilean Earthquake and their lost loved ones.  The site gives users two options 1) I&#8217;m looking for someone, or 2) I have information about someone.  Once entered all data becomes search-able, and provides a database which shelters or individuals can access [...]]]></description>
		<link>http://www.smanalyticsblog.com/2010/03/social-media-for-good-earthquake-person-finder/</link>
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		<title>Social Media Meets Personal Finance with Blippy</title>
		<description><![CDATA[Blippy.com is an idea spawned by Ashvin Kumar, Chris Estreich, and Philip J. Kaplan that is being called &#8220;The Twitter of Personal Finance.&#8221;  The site posts the purchases you make to a live feed, which other users can then comment on and ask questions about.  Potential applications are limitless, but a few that come to [...]]]></description>
		<link>http://www.smanalyticsblog.com/2010/02/social-media-meets-personal-finance-with-blippy/</link>
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		<title>Social Media Analytics 101: 4 Articles, 1 Service</title>
		<description><![CDATA[Social Media can be a nebulous mistress.  As entrepreneurs continue to use social media to connect with customers and collaborators, a new question has come into being: what are effective social media practices?  The fact is no one knows for certain, but there is a way to measure what is effective and what isn&#8217;t: social [...]]]></description>
		<link>http://www.smanalyticsblog.com/2010/02/social-media-analytics-101-4-articles-1-service/</link>
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		<title>Social Media Can Affect Your Credit. Seriously!?</title>
		<description><![CDATA[Recently Personal Finance Expert turned Reporter Erica Sandberg released a shocking article about the latest social media practices in the credit and finance Industry.  Here&#8217;s a brief summary in her own words:
What&#8217;s going on: In hopes of identifying good credit customers, some financial institutions are tapping into the information you and your friends reveal online. [...]]]></description>
		<link>http://www.smanalyticsblog.com/2010/02/social-media-can-affect-your-credit-seriously/</link>
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		<title>Can Social Media Rebuild Detroit?</title>
		<description><![CDATA[What are the top five largest countries in the world by population? USA? Indonesia? China? India? Facebook?!? According to CEO Mark Zuckerberg, Facebook has acquired over 200 million users who are updating their online status, posting news, and connecting with friends and brands of interest. You&#8217;d think that every industry would be tripping over themselves [...]]]></description>
		<link>http://www.smanalyticsblog.com/2010/02/can-social-media-rebuild-detroit/</link>
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		<title>Social Media Training – Five Must Read Reports for Big Business</title>
		<description><![CDATA[From 123 Social Media
Education is critical for any social media practitioner or specialist. Whether you need to redefine your business and jump into “social media” or if you just need to figure out how to talk with your team, the following reports present an immense amount of information that will make your business better.
Read more

]]></description>
		<link>http://www.smanalyticsblog.com/2010/01/social-media-training-%e2%80%93-five-must-read-reports-for-big-business/</link>
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		<title>Altimeter Engagement Report</title>
		<description><![CDATA[Charlene Li from the Altimeter group has published a view into the benefits and correlations of social media and brand value, along with business margins.
“There exist thousands of social media channels, each with a slightly different value proposition. It is therefore a daunting task to figure how to objectively evaluate various marketing efforts across all [...]]]></description>
		<link>http://www.smanalyticsblog.com/2009/11/altimeter-engagement-report/</link>
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		<title>What is Social Media Optimization?</title>
		<description><![CDATA[From ESB Journal
Social media optimization or SMO is yet another method for search engine optimization of your site. 
As the name implies, you optimize your site by advertising it through the social media sites, online communities and community websites such as blog sites, message boards, podcasts, wikis and blogs.
The methods for social media optimization involve [...]]]></description>
		<link>http://www.smanalyticsblog.com/2009/10/what-is-social-media-optimization/</link>
			</item>
	<item>
		<title>The Web Analytics Headache</title>
		<description><![CDATA[From eMarketer:
Understanding and integrating data
To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management, according to “The Web Analytics War Reader Survey” by Unica.
The biggest challenge for marketers was integrating Web analytics with other marketing solutions, [...]]]></description>
		<link>http://www.smanalyticsblog.com/2009/09/the-web-analytics-headache/</link>
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