Social Media can be a nebulous mistress. As entrepreneurs continue to use social media to connect with customers and collaborators, a new question has come into being: what are effective social media practices? The fact is no one knows for certain, but there is a way to measure what is effective and what isn’t: social media analytics. SM (Social Media) can be frustrating to manage without information helping get into your client’s heads. Here We’ve compiled a review of the top four How To articles, plus one paid service that will take care of the headache for you. Enjoy!
This is a great starting point. Its simple, quick to read, and provides lots of leads for those who want to deepen their understanding of analytics in a short time. Topics include: understanding what you want to track,optimizing your existing analytics software, adding new analytics tools, aggregating your analytics, analyzing and engaging visitors, and further resources.
An orientation into the world of Social Media Analytics, this article uses the practices of people like Guy Kawasaki to get you started down the SM path. Great list of resources at the end.
This guide differs from the others in that it explicitly defines the measurable elements involved in social media, as well as providing vision examples of analytics tools in action. Another list of resources at the end.
Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers, kaushik.net ♥♥♥♥♥ Five Heart Rating
Avinash Kaushik provides great, thoughful, high impact answers to various questions. This is a great place to gain a basic understanding of SM analytics, as well as learn some advanced tricks. For more advanced information be sure to check out Five Sweet Web Analytics Resolutions To Kick It Up A Notch, another great article. Kaushik has a great sense of humor, and uses off the wall visuals to keep things exciting.
Viral Heat has monitoring plans starting at only $9.99 per month. This will keep you up to date on the popularity and efficacy of you social media campaigns. Visit the site, or watch the video to learn more.
I hope this provides you with a toe-hold to begin in the Social Media Analytics world. Who knows, maybe you’re the next Kevin Rose?
Have a question? Post it to comments, I’ll do my best to answer.