“Social media is a relatively new phenomenon, but Delicious (), Digg (), StumbleUpon () and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a failed social media campaign. But social media analytics is young, and not many people know where to start.
Read Ben’s guide which is designed “to help you get started with some of the best tools and habits so that you can effectively gather and analyze social media analytics.”