Blippy.com is an idea spawned by Ashvin Kumar, Chris Estreich, and Philip J. Kaplan that is being called “The Twitter of Personal Finance.” The site posts the purchases you make to a live feed, which other users can then comment on and ask questions about. Potential applications are limitless, but a few that come to mind are: finding the best deals on consumer electronics, finding out about new wines friends are purchasing, getting movie recommendations based on member’s Netflix activity, and finding new music based on friend’s iTunes purchases. Critics say that the site exposes too much personal information. What’s your opinion?
OpenForum.com on Blippy in their article
The 5 Most Innovative New Online Business Models in 2010:
If you don’t live your life in social media, the idea behind Blippy will likely confuse you. It is a social site that lets people automatically share the latest things they have purchased (and how much they paid for them) by linking the site to a single credit card. This level of transparency and sharing may seem crazy to many people, but the site represents a social experiment that points to an interesting opportunity for businesses whose customers may be used to sharing every small detail of their lives. It may be an outlier in this list of business models as they admittedly don’t have a revenue model for the site as yet – but the shift in what people are willing to share online is the real trend worth watching.